Wine Label Redesign

Student Work, 2022

Project

Develop a sans serif wordmark and logo utilizing arrows with purple and green to represent marketing business to clients, on new website and for all general business communication. Client functions as a marketing professional for numerous farmers markets, food co-ops and shopping centers.

Tools

Illustrator

I played with a lot of design solutions to incorporate an arrow into the words and determined it worked best to stylize the arrows to show movement and as the element of color.

Inspiration Graphics from the Wiener Werkstatte (Vienna Workshop) group, 1900's Vienna