Logo & Branding

A Love Letter to the Ordinary Blog, 2022

Project

Logo and branding for A Love Letter to the Ordinary, a blog featuring a series of correspondences about things in everyday life. Designed logo for website, social media and for a seal at the bottom of letters. Client wanted a mark that didn't feel like a typical heart, envelope or stamp and one that felt more organic than digital. Created a color palette to use for guest authors and for the signature for letters.

Tools

Illustrator

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Typefaces

Color Palette

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