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Logo of books on top of a B

Project

Developed a logo for 2B Publishing. The client wanted a clever symbol to represent the name which is a play on "To Be or Not To Be".

 

The client publishes both children's and adult literature so I wanted to find a playful but serious solution. Found typefaces that looked like a book stack and the sans serif and slab serif typefaces brought a traditional and modern feel.

Tools

Illustrator

Logo Design


2B Publishing, 2021

Developed a logo for 2B Publishing. The client wanted a clever symbol to represent the name which is a play on "To Be or Not To Be". The client publishes both children's and adult literature so I wanted to find both a playful and serious solution. Found a typeface with a B that looked like a book stack and combined a sans serif and slab serif to bring both a traditional and modern feel.

Tools

Illustrator

Logo of books on top of a B on green
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all 3 2B.jpg
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