2B Publishing, 2021
Develop a logo for 2B Publishing. The client wanted a clever symbol to use for publications and social media. The name 2B is a play on "To Be or Not To Be" from Shakespeare.
The client publishes both children's and adult literature so I wanted to create a serious and playful mark. Played with a lot of solutions and found typefaces that could look like a book stack. The sans serif and slab serif typefaces bring a traditional and modern feel.
Played with many designs combining two B's and eventually determined I could customize the B to look liked stacked books.