Project

Develop a logo for 2B Publishing. The client wanted a clever symbol to use for publications and social media. The name 2B is a play on "To Be or Not To Be" from Shakespeare. 

 

The client publishes both children's and adult literature so I wanted to create a serious and playful mark. Played with a lot of solutions and found typefaces that could look like a book stack. The sans serif and slab serif typefaces bring a traditional and modern feel.

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Tools

Illustrator