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Logo Design

2B Publishing, 2021


Develop a logo for 2B Publishing. The client wanted a clever symbol to use for publications and social media. The name 2B is a play on "To Be or Not To Be" from Shakespeare. 


The client publishes both children's and adult literature so I wanted to create a serious and playful mark. Played with a lot of solutions and found typefaces that could look like a book stack. The sans serif and slab serif typefaces bring a traditional and modern feel.



Logo of books on top of a B

Played with many designs combining two B's and eventually determined I could customize the B to look liked stacked books.

Logo of books on top of a B on green
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all 3 2B.jpg
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