Website Redesign for a Denver Nonprofit

Student Work, 2022

Project

Identify, research, and redesign a website for a nonprofit client of our choice. Conduct market research and interviews for user interface that 1) communicates who the business or cause is 2) improves design of what they currently have and 3) helps elicit an action.

Selected Daddy Bruce Randolph Legacy Foundation. Bruce Randolph, or “Daddy Bruce”, was a Black restaurateur in Denver who gave back to the community by providing food on Thanksgiving Day and many other ways throughout the year. I selected this website because it could better reflect him, his legacy and the foundation with changes to the design and user interface. Developed a sitemap, wireframe and UI for desktop and mobile.

Tools

Adobe XD for wireframes and page design, Illustrator for logo redesign

Based on audience research, key issues were confusion about who Daddy Bruce was, what the foundation did

and how to navigate the website.

Redesigned Website

Reconfigured website to condense over 14 pages of content to 5 pages with a navigation menu. Issues identified by persona interviews 1) it was hard to figure out who Daddy Bruce was and what the foundation does 2) how to navigate the website due to lack of navigation menu and 3) how to make a donation. I added a clear navigation bar, many places to make a donation as well as footer with contact and donation information on each page.