Josef Hoffman's Vienna Exhibition Branding

Kirkland Museum of Fine & Decorative Art, 2020

Project

Develop a visual identity, color palette and logo for an exhibition titled Josef Hoffman's Vienna for use in the museum, print and digital applications and advertisements. Selected the typeface, colors and design elements based on designs from Hoffmann and other artists of the Wiener Werkstätte (Vienna Workshop).

 

Exhibition Description

Featured designs from artists of the Vienna Secession and Wiener Werkstätte from the 1900s, one of the first modern art movements. On view January 2022-April 2022. See Kirkland Museum's Website.

Tools

Built in Illustrator 

Vienna Logo-01.png

Designed a square logo as the square was a very important shape to Josef Hoffmann and so it would work well for social media posts. 

Inspiration.jpg

Graphics from Wiener Werkstätte (Vienna Workshop) used as inspiration.

Hoffmann instagram.jpg
front of museum.jpg
IMG_6512.jpeg