Josef Hoffman's Vienna Exhibition Branding
Kirkland Museum of Fine & Decorative Art, 2020
Project
Develop a visual identity, color palette and logo for an exhibition titled Josef Hoffman's Vienna for use in the museum, print and digital applications and advertisements. Selected the typeface, colors and design elements based on designs from Hoffmann and other artists of the Wiener Werkstätte (Vienna Workshop).
Exhibition Description
Featured designs from artists of the Vienna Secession and Wiener Werkstätte from the 1900s, one of the first modern art movements. On view January 2022-April 2022. See Kirkland Museum's Website.
Tools
Built in Illustrator
Designed a square logo as the square was a very important shape to Josef Hoffmann and so it would work well for social media posts.
Graphics from Wiener Werkstätte (Vienna Workshop) used as inspiration.
