Identity & Branding 

Make It Sew - Personal Business, 2021

Project

Developed a name, logo, visual identity and style guide for my small business selling handsewn characters inspired by Star Trek - The Next Generation. The logomark combines the insignia shape from the franchise with a needle and thread. The typefaces were chosen to reflect a sci-fi and futuristic vision of the show.

 

The name “Make It Sew” is a play on a well-known phrase “Make It So” used by the character Jean Luc Picard throughout the series. See my ornaments here!

Tools

Illustrator for logo and graphics, InDesign for materials