Packaging Concepts
Student Work, 2021
Market Research & Packaging Concept
Fictional Energy Drinks from Celestial Seasonings
Researched and developed three flavor profiles for a fictitious line of energy drinks. Completed market research on competing energy drinks, flavor profiles, key words and package design. Wrote copy, selected color scheme, typography and created illustrations to compliment current Celestial Seasonings products.
Label Redesign Concept
Kingman Winery, 2021
Original Design
Redesign Concept
Chose a local beverage that I thought could use a design and label upgrade. Chose Kingman Winery because their current label was hard to read and seemed like a missed opportunity to show off their product. For the design concept I incorporated a topographic map and the "C" from their original label and combined modern typography and colors for their red and white wine labels.
