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Celestial Seasonings Package Concepts
Student Work, 2021
Project
Research and develop three flavor profiles for a new line of energy drinks. Completed market research on competing energy drink brands, flavor profiles, key words and package design.
Wrote copy and color scheme to compliment the current Celestial Seasonings product line and chose typography to relate to Celestial logo.
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Tools
Graphic elements and layout in Illustrator
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