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Logo Design
Jump Ahead Marketing, 2021
Project
Developed a sans serif wordmark and logo utilizing arrows with purple and green to represent marketing business to clients, on new website and for all general business communication. Client functions as a marketing professional for numerous farmers markets, food co-ops and shopping centers.
Tools
Illustrator
The client asked for a simple, sans serif, text-based logo incorporating an arrow to show forward movement and the colors purple and lime green. Client requested purple and green as the branding colors.
I played with a lot of design solutions to incorporate an arrow into the words and determined it worked best to stylize the arrows to show movement and as the element of color.
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